IMMORTAL CUE STATION (M) SDN BHD
In 2017, a small cue trading venture was born with a simple yet ambitious vision: to provide snooker players with cues that would transform their game. Little did anyone know that a trip to Thailand would mark a turning point in this journey.
During a visit to Thailand, Aaron, the founder of our company, encountered the unparalleled craftsmanship and performance of Thai cues. Captivated by their precision and power, Aaron was inspired to share this experience with snooker enthusiasts back home in Malaysia.
With a passion ignited by what he had discovered, Aaron embarked on a mission to bring the magic of Immortal cues to Malaysian players. Leveraging the power of e-commerce, he began selling these exceptional cues online, offering players across the country access to a new standard of quality and performance.
As word of mouth spread and demand grew, Aaron's vision blossomed into reality. From its humble beginnings as an online venture, our company has flourished, establishing a network of table showrooms and branches across Malaysia. Today, with 10 branches spanning Selangor, Johor, Penang, Pahang, Melaka, Negeri Sembilan, and Kedah, we stand as a testament to the passion, dedication, and unwavering commitment to excellence that have driven our journey from day one.
Since our establishment, we have remained steadfast in our commitment to crafting cues of uncompromising quality and performance, empowering players to reach new heights in their game. As we continue to grow and evolve, our dedication to excellence remains unwavering, ensuring that every player who picks up a cue from us experiences the power and precision that defines the CueCraft difference.
OUR MISSION
Our mission is simple yet profound: to provide every snooker player with their own personal cue, meticulously crafted to deliver unrivaled performance and precision on the table. We believe that every player deserves a cue that feels like an extension of themselves, empowering them to reach new heights in their game.
OUR VISION
Our vision is to be recognized as the One-Stop Centre of Billiards Accessories in Malaysia, setting the benchmark for quality and innovation in the industry. We aim to establish long-lasting relationships with our customer by offering reliable products that stand the test of time. Through continuous improvement and customer-focused strategies, we aspire to contribute to the success and advancement of the snooker community
